Brand Equity is Malaysia’s Premier Marketing magazine complete with articles, success stories and information related to advertising, marketing and media management industry in Malaysia. This is the only marketing magazine available making it the sole marketing guide that stands firm in the market.
The magazine is published once every two months to educate the advertisers and other related companies in enhancing customer’s satisfaction and value towards their product or services. Besides that, Brand Equity also features an array of informative content such as effective tools and techniques for marketing, ideas and strategies to boost the sales volume, and also happenings in market place.
Brand Equity covers broad category from automotive to airline, IT, healthcare, petroleum, steel, courier service, banking, advertising, consumers, education, pharmaceuticals, construction, telecommunication and many more issues. Brand Equity is targeted to large organizations to small companies and also provides sufficient diversification for individuals who own businesses.
Each issue features a cover story that has captured the hearts of its loyal readers ever since it was published. The magazine contains diversified content focuses on every category to suit the readers’ tastes. It provides an insight of the market happenings for serious readers. The magazine has created the Malaysian Brand Equity Awards to recognize and inspire brand custodians in Malaysia.
Internet savvy readers can check out their website for more information at www.brandequity.com. The website provides a preview for the latest issue and archives for readers who miss out previous issues. Readers can download the e-magazine available online for your convenience.
All in all, Brand Equity helps the readers to build and plan better marketing strategies for a stronger brand value in the marketplace. Undeniably, it is a useful marketing guide for those who are involve in business regardless of the size of companies. Therefore, it is a must have magazine for those in this industry.